ProductX Pro, now officially known as WowStore Pro, is an advanced Gutenberg-based WooCommerce store builder by WPXPO.
It is designed to help WooCommerce store owners create and customize product grids, shop pages, single-product layouts, cart pages, checkout pages, My Account areas, thank-you pages, product filters, sliders, and other important store sections directly with WordPress blocks.
Rather than depending entirely on the default WooCommerce templates, WowStore gives you visual Gutenberg tools, ready-made templates, product blocks, and conversion-focused WooCommerce addons.
WPXPO currently describes WowStore as a Gutenberg-first WooCommerce builder with more than 100 premade templates, 48+ WooCommerce blocks, and over 110 premade patterns.
ProductX Is Now WowStore
ProductX and WowStore refer to the same WPXPO WooCommerce builder product.
WPXPO officially renamed ProductX to WowStore. Existing ProductX documentation and workflows continue to apply to the renamed plugin, including product blocks, templates, WooCommerce Builder functionality, and many existing features.
This means users searching for ProductX Pro may now find the plugin, updates, documentation, and dashboard features under the WowStore Pro name.
Key Features
- Gutenberg WooCommerce Builder – Build and customize important WooCommerce pages using WordPress blocks.
- 48+ WooCommerce Blocks – Use product, cart, checkout, account, archive, and other dedicated store-building blocks.
- 100+ Premade Templates – Start with professionally designed WooCommerce page templates instead of building everything from scratch.
- 110+ Premade Patterns – Insert ready-made product and store sections into Gutenberg layouts.
- Product Grid Blocks – Showcase WooCommerce products in customizable grid layouts.
- Product List Blocks – Present products using structured list-based designs.
- Product Slider Blocks – Display selected products through responsive sliders and carousels.
- Product Category Blocks – Build visually engaging category sections for easier product discovery.
- Advanced Product Filter – Let shoppers filter products by category, tags, rating, price, color, size, stock, and other supported criteria.
- Wishlist – Give shoppers a way to save products they may want to purchase later.
- Product Compare – Allow customers to compare selected products side by side.
- Quick View – Show product information in a popup without requiring shoppers to open every product page.
- Variation Swatches – Display product variations through supported color, image, and label swatches.
- Pre-Order & Backorder – Sell selected upcoming or temporarily unavailable products with supported availability information.
Perfect For
WowStore Pro is suitable for WooCommerce stores, online retailers, digital stores, fashion shops, electronics websites, furniture stores, beauty shops, grocery sites, agencies, freelancers, developers, subscription businesses, and store owners who prefer Gutenberg over traditional page builders.
Build WooCommerce Pages with Gutenberg
WowStore includes a dedicated WooCommerce Builder for creating custom store templates.
Instead of relying only on your theme’s WooCommerce design, you can build supported templates for:
- Shop pages
- Product archives
- Single product pages
- Cart
- Checkout
- Thank You pages
- My Account
- Search pages
- Other WooCommerce areas
Templates can be built from scratch or imported from the available premade layouts.
Display conditions can then control where supported templates appear across the website.
Use Dedicated WooCommerce Builder Blocks
WowStore provides dedicated Gutenberg blocks for different stages of the shopping experience.
Available builder blocks currently include supported elements such as:
- Product Title
- Product Images
- Product Price
- Product Rating
- Product Stock
- Product Meta
- Add to Cart
- Product Description
- Product Tabs
- Breadcrumbs
- Social Sharing
- Cart Table
- Cart Total
- Coupon
- Billing Address
- Shipping Address
- Payment Methods
- Order Review
- Order Confirmation
- Thank You Order Details
- My Account
- Archive Title
These blocks can be combined to create customized WooCommerce templates rather than being limited to a fixed theme layout.
Create Product Grids, Lists & Sliders
WowStore includes multiple Gutenberg blocks specifically for displaying WooCommerce products.
Store owners can create:
- Product grids
- Product lists
- Product sliders
- Product category layouts
- Product searches
- Promotional sections
- Banner sections
These blocks include design controls for spacing, typography, layout, product information, and other supported settings.
Advanced WooCommerce Product Filters
WowStore Pro includes its WooCommerce Product Filter functionality.
Current supported filters include options such as:
- Categories
- Tags
- Ratings
- Colors
- Sizes
- Prices
- Product attributes
This can help stores with larger catalogs make product discovery easier for customers.
Wishlist & Product Comparison
WowStore includes WooCommerce Wishlist and Product Compare functionality.
Wishlist tools allow customers to save products for later, while Product Compare can display selected products side by side so shoppers can evaluate differences more easily.
WPXPO currently lists both Wishlist and Compare among WowStore’s major store-enhancement features.
Quick View Products
Quick View can display important product information in a popup without requiring visitors to leave the current shop or archive page.
This can make browsing larger product collections more convenient, especially when customers want to quickly inspect multiple items before choosing one.
Create Product Variation Swatches
Variation Swatches can replace basic WooCommerce variation dropdowns with more visual options.
Supported variations can be represented with:
- Colors
- Images
- Labels
This is particularly useful for clothing, accessories, furniture, design products, and other stores where customers need to visually compare product variations.
Sell Products Through Pre-Orders
The Pre-Order addon lets customers purchase selected products before they are officially available.
Store owners can set supported availability dates and customize pre-order button labels.
WPXPO also documents discount support for pre-ordered products, making the feature useful for product launches and early-purchase campaigns.
Accept Backorders
WowStore can also create improved backorder workflows for products that are temporarily out of stock.
Supported features include:
- Allowing backorders for eligible products
- Displaying product availability dates
- Customizing backorder button labels
- Showing backorder information on cart and order pages
Variable products are also supported by the documented backorder workflow.
WooCommerce Size Charts
Size Chart functionality can help stores provide sizing information for products such as clothing, shoes, furniture, accessories, or other size-dependent items.
Charts can be presented through supported popup or product-information layouts to reduce uncertainty before purchase.
Product Video
WowStore can combine product images with supported videos.
Current official information lists support for video sources including:
- YouTube
- Vimeo
- Self-hosted videos
Video can help demonstrate product usage, features, dimensions, installation, or other information that may be difficult to communicate through images alone.
Currency Switcher
The Currency Switcher allows international shoppers to view supported product prices in a preferred currency.
This can make a WooCommerce store easier to use for customers shopping from multiple regions.
Currency conversion and checkout behavior should still be tested with your payment gateways, tax configuration, caching system, and other WooCommerce extensions.
Partial Payments
WowStore currently lists Partial Payments among its conversion-focused features.
This can allow supported products to be purchased through two installment payments rather than requiring the entire product price at once.
Payment availability and compatibility depend on your WooCommerce and payment-gateway configuration.
Call for Price
For products where the price should not be displayed publicly, the Call for Price feature can replace standard purchasing information with a pricing enquiry action.
This can be useful for:
- Wholesale products
- Custom products
- High-value equipment
- B2B purchases
- Products requiring individual quotes
Stock Progress Bar
Stock Progress Bar functionality can display total and remaining stock information.
This can communicate limited availability to shoppers and provide additional inventory context directly on product pages.
Smart Cart & Free Shipping Progress
WowStore includes conversion-focused cart features.
The Smart Cart workflow can include supported tools such as:
- Free shipping progress bar
- Cross-sell products
- Cart information
- Promotional messages
WPXPO positions these features as tools for creating a more customized WooCommerce cart experience.
Cart Reserved Timer
The Cart Reserved Timer can display a countdown to encourage customers to complete checkout within a selected period.
Countdown-style urgency should be configured transparently and should reflect the actual store workflow rather than displaying misleading scarcity.
Upsell & Cross-Sell Products
WowStore provides supported upsell and cross-sell functionality.
Upsells can present alternative higher-value products on product pages, while cross-sells can display complementary products inside customized cart experiences.
These features can be useful for increasing product discovery and average order value.
Responsive WooCommerce Design
WowStore templates and blocks include responsive controls for creating layouts across:
- Desktop
- Tablet
- Mobile
The WooCommerce Builder specifically advertises multi-device responsive design so templates can be adjusted for different screen sizes.
Works with Popular WooCommerce Themes
WPXPO states that WowStore works with popular WooCommerce themes including:
- Astra
- Kadence
- Blocksy
- GeneratePress
- Storefront
Because WooCommerce websites often include many extensions and theme-specific customizations, complex stores should still test their particular setup before changing live templates.
Build a Complete Gutenberg WooCommerce Store
Create and customize your online shop with WPXPO | ProductX Pro / WowStore Pro – Gutenberg WooCommerce Blocks.
With Gutenberg-based store building, 48+ WooCommerce blocks, 100+ templates, product grids, advanced filters, Wishlist, Compare, Quick View, Variation Swatches, Pre-Order, Backorder, Size Charts, Currency Switcher, partial payments, cart tools, and conversion-focused addons, WowStore Pro provides an extensive toolkit for building customized WooCommerce experiences without relying entirely on theme templates.
